Bringing clinical diagnosis out of the dark.
Diagnosis Tool — Rebrand and redesign of a Canadian medical school learning resource on its 10th anniversary.
Blackbook was in its 10th anniversary as a medical education tool for the diagnosis of clinical presentations. The book product and acommpanying website were rebranded, redesigned and rebuilt to deliver a focused and cohesive brand.
Sold Out book at launch
Sold Out
2x website visitors
2x
75% session duration increase
75%
